Recognise
Participants learn to spot the competing inner voices that shape choices, avoidance and action.
Ready to deliver · immersive group training experience
The traitor isn't
who you think.
It's your own mind.
Behaviour change should be experienced—not just explained. DNA-V Traitors is a fully developed, TV-inspired group experience that brings psychological flexibility, values and behaviour change vividly to life.
Format
Immersive, TV-inspired group experience — fully developed and ready to deliver
Works with
Teams and organisations
Framework
The DNA-V model — psychological flexibility, values and behaviour change
How it works
Interactive delivery that makes abstract psychological concepts felt, discussed and remembered
Next step
Book a delivery or start a conversation
THE PURPOSE
Make behavioural science memorable enough to use.
DNA-V Traitors transforms psychological flexibility into an immersive learning experience that helps participants recognise competing inner voices, understand behaviour and make values-led decisions under pressure.
Experience
Interactive delivery turns abstract psychological concepts into something felt, discussed and remembered.
Apply
The learning creates a practical language for values-led action in teams, services and everyday life.
The concept
Complex ideas, made
accessible and unforgettable.
DNA-V Traitors reflects TAG's commitment to making complex, evidence-based ideas accessible, immersive and memorable. Built around the DNA-V framework, it helps people understand the internal struggles that can drive behaviour — using the language and tension of a TV format people already recognise.
01
Psychological flexibility
Helping people notice unhelpful patterns of thought and behaviour, and choose a different response.
02
Values
Grounding decisions and behaviour change in what people actually care about, not just rules to follow.
03
Behaviour change
Practical, group-based exercises that translate psychological theory into real shifts in everyday behaviour.
Ready to deliver
Immersive learning
ready to make an impact.
DNA-V Traitors is fully developed and ready to deliver. It brings behavioural science, psychological flexibility and values-led action to life through an immersive format designed to engage groups, provoke discussion and create learning that lasts.
Ready to deliver
Bring DNA-V Traitors to your team or organisation.
Book the fully developed immersive group experience and help participants recognise inner voices, choose values-led action and build psychological flexibility.